Freshness and happiness, while blue can give an impression of gloom or sadness. Be careful about where and how you use sensory elements to get your message across. Rather than focusing your ad on just one sense, you can appeal to multiple senses by spacing out clips or quick images in a video or using certain colors in just a few places in your ad. . Pay attention to your graphics and typography.
Graphics and fonts play a crucial role in advertising. A simple Job Function Email List graphic - like Amazon's arrow or smiling mouth - can impact the entire presentation of your ad. Likewise, typography lends itself to different emotions. A spooky font can create an entirely different feel than a smooth, handwritten cursive font, for example. Think about your audience and your overall message, and decide how your graphics and fonts will fit together.
Arouse emotion through audio Subliminal messages can be hidden in audio files even more subtly than in visual elements. Although TV shows have shown people using messages hidden in audio files, your ads don't need to be that extreme. the time to choose the right music or sounds to accompany your ad can have a significant impact. For example, it might be a good idea to add a song with lyrics that relate to your ad.