Post by account_disabled on Mar 11, 2024 13:57:29 GMT 8
Clients interested in your services you have to keep in mind that your commercial writing must adapt to all the means with which you are going to reach your potential client. Writing an article on your professional blog is not the same as an email campaign, a post on a social network or a direct message through this social network. In each medium you have to adapt the communication since the persuasion you must use to get them to take action is different depending on the use and consumption of those words. For example, social psychologists indicate that one of the elements that makes persuasion difficult is the level of distraction. For example, on linkedin, being a social network with many distractions, your message must be clear, direct and easy to consume. Quite the opposite of if they were reading a report or an email where the distractions are fewer and that person is more focused on what they are reading, which requires a higher level of cognition.
Linkedin is an excellent social network to connect with companies and professionals. It is the professional social network par excellence, so for you as a consultant it is important that you have an active presence in it. Of course, without obsessing and measuring the times and profitability of your actions since, as you well know, once you enter the social network it is very easy to lose the Phone Number List perception of time and spend more than you should limiting other day-to-day activities with greater impact. In your business. Key linkedin elements to improve your business writing on linkedin there are key elements that you optimize at the level of commercial writing or copywriting since they represent 80% of your potential client's persuasive process. What elements have the most impact on your linkedin marketing? Profile and brief presentation. The headline of the professional articles you share. Direct messages (automated or not). Lead magnets. Comments on posts.
Career path. Your profile and brief presentation of your services as a consultant these elements are key to attracting the attention of your potential clients on linkedin. An attention that is more difficult to obtain every day due to the number of professionals like you who are entering and sharing their experience and knowledge. The consulting business has a very low barrier to entry so there is more competition every day. To start with your photo, although it is not exactly part of the copywriting for linkedin, it is important to comment on it. This photo should be professional, with clothes that you would wear to a physical meeting with that client, smiling and where your face can be clearly seen. You must show professionalism aligned with what your ideal client expects of you. Regarding the short presentation below the photo (on smartphone) or next to it (on desktop or laptop computers), you should ask yourself 2 questions.
Linkedin is an excellent social network to connect with companies and professionals. It is the professional social network par excellence, so for you as a consultant it is important that you have an active presence in it. Of course, without obsessing and measuring the times and profitability of your actions since, as you well know, once you enter the social network it is very easy to lose the Phone Number List perception of time and spend more than you should limiting other day-to-day activities with greater impact. In your business. Key linkedin elements to improve your business writing on linkedin there are key elements that you optimize at the level of commercial writing or copywriting since they represent 80% of your potential client's persuasive process. What elements have the most impact on your linkedin marketing? Profile and brief presentation. The headline of the professional articles you share. Direct messages (automated or not). Lead magnets. Comments on posts.
Career path. Your profile and brief presentation of your services as a consultant these elements are key to attracting the attention of your potential clients on linkedin. An attention that is more difficult to obtain every day due to the number of professionals like you who are entering and sharing their experience and knowledge. The consulting business has a very low barrier to entry so there is more competition every day. To start with your photo, although it is not exactly part of the copywriting for linkedin, it is important to comment on it. This photo should be professional, with clothes that you would wear to a physical meeting with that client, smiling and where your face can be clearly seen. You must show professionalism aligned with what your ideal client expects of you. Regarding the short presentation below the photo (on smartphone) or next to it (on desktop or laptop computers), you should ask yourself 2 questions.